Bliss Health: Client Testimonial Videos That Opened the Door to Sponsor Funding

The Client

Bliss Health is a fitness studio built around EMS (electrical muscle stimulation) workouts.

The Goal

Bliss wanted real clients who had seen significant results from their EMS training to share their stories on camera. The videos would live on their website and help bring in new clients.

Our Approach

We planned the shoot with Bliss from the start, including writing the interview questions so each client's story came through clearly and naturally. Before each interview, a member of our crew sat down with every client to walk through the questions and help them feel comfortable on camera.

We filmed over two shoots, with a two-person crew on the first and a three-person crew on the second. Every interview was lit professionally and recorded with a boom mic for clean audio, and afterward we captured b-roll of the studio and the workouts to show the experience behind the results.

The Result

Beyond the website, Bliss played the video at one of their events, where a major pharmaceutical company was in attendance. The company loved it and offered Bliss marketing funds to produce more testimonial videos like it.

The partnership didn't stop there. Bliss now comes back to ISO 24 Media every time a client sees significant results, and they're using the sponsor funds to produce more testimonial videos.

"Josh did absolutely spectacular work. He filmed a testimonial video for our department and it was something out of a prime time slot on national TV. He captured exactly what I was looking for and then some. Highly recommend."Tray Etienne, Bliss Health (via Bark)